The
CUSTOMER-LED GROWTH
ACCELERATOR
___________
- A 5-week Sprint
- 12 Peers, all Cathedral Builders like you
- Connect your work decisively with CEO's top priorities
- Accelerate your career to the C-suite
- Starts Summer, 2023
____________
Highly recommended. Bill’s insights generated Incredible perspectives from some of the smartest senior leaders and investors in business. His passion for the future of the customer is provocative and inspiring. Nick Mehta, CEO, Gainsight, co-Founder, Roundtable for a Customer Revolution (2020)
PLEASE NOTE: We are currently planning the Pilot (first) Accelerator, which is by invitation only.
If you're a "Cathedral Builder" in Customer Marketing or related Customer X profession, please tap the APPLY FOR ACCELERATOR, below.
7 Ways the PILOT Will
Transform Your Firm's Growth
You're invited because of your potential to run all of CustomerX as CXO.
We can help you get there. Starting NOW.
1.
You'll LEARN to...
2.
You'll have a powerful PEER GROUP.
You'll start with an exclusive group of a dozen true peers who share the same ambition: master your firms' mastery of customer-led growth, soon.
We call these "Cathedral Builders" who support, challenge and help each other.
You will form lasting bonds beyond the Pilot and throughout your career journeys.
You can be part of an ongoing Alumni Movement in Customer-Led Growth for the 2020s, similar to Customer Success in the 2010's.
Pilot graduates qualify as Charter Members.
3.
You'll CO-CREATE your Pilot experience.
The Pilot won't just be Bill, Jeff or other Mentors talking at you.
It will be a collaborative co-creation, appropriate to professionals on their way to the C-Suite.
That’s why we’re inviting a limited number of carefully selected candidates (like you). And limiting the Pilot to just 12 participants to keep it intimate.
Testimonials
Bill is a pioneer of the 21st century customer relationship. Chris Adlard, Senior Director, Client Experience, FIS Worldpay, SMB Int'l Business; author and founder, The Customer Catalyst.
The value was unbelievable. If we’d had this knowledge when we first started, we’d be in a better place today when it comes to customer excellence. Vickie Cooney, VP, Market Development, AmerisourceBergen
When it comes to developing high-impact customer relationships, I found out very quickly that all roads on that issue lead to Bill Lee. Jackie Breiter, VP, Customer Success, CA Technologies
Bill is leading a revolution in the way that customers take us to market and build our business. Sarah Davis, Director of Customer Marketing, Invoca
Bill gets us out of the day-to-day demands from stakeholders and into our customers’ potential to grow the business. Genevieve Guerette, Director of Customer Marketing, App Annie
4.
You'll have unmatched MENTORS.
To accelerate to the career of your Dreams, you'll be be guided by the Mentors of your Dreams.
Bill Lee and Jeff Ernst will be leading the Pilot. They have a combined 35-years building the categories of Customer Advocacy, Customer Engagement, Customer Marketing and Customer-Led Growth (CLG), and forming a global community around them. They have multiple publications including the seminal book on CLG (The Hidden Wealth of Customers) and 20+ additional articles with Harvard Business Review, along with the first Customer Marketing software platform for driving Customer-Led Growth.
In 2020, they launched the Roundtable for a Customer Revolution Consortium: an expanding group of senior leaders including CEOs, board directors, and thought leaders like Christina Kosmowski, Nick Mehta, Jake Sorofman, Carol Meyers, Teresa Anania and more (please see graphic below).
All of them 1) Get what you do. 2) Have exceptional business savvy. 3) Want to support you.
Testimonials
With Bill’s guidance, we thought deeply and spoke frankly about the barriers to customer centricity, and developed radical, research-based strategies to overcome them. Carol Meyers (Independent Board Director, Growth Advisor)
Bill leads one of the most interesting communities of customer-led professionals I’ve seen. His book, The Hidden Wealth of Customers (HBR), has innovative frameworks—such as “AIC” customers—critical for today’s C-suites. Bill Peppers (Author)
Highly recommended. Bill’s Roundtable generated Incredible perspectives from some of the smartest senior leaders and investors in business. His passion for the future of the customer is provocative and inspiring. Nick Mehta, CEO, Gainsight
Under Bill's leadership, now is the time for customer advocacy and engagement managers to up-level your thinking about all the ways that customers can grow the business. And be bold—people like me want you to tell us these things. Martin Haering (CMO, Finastra)
Bill is a true visionary in the emerging world of Customer Marketing. There are few people I know who are as passionate and dedicated to the culture and practice of building your customer advocates into your most important flywheel for driving profitable growth. Jake Sorofman (CMO, Visier)
Meet a Few of Your Mentors
CEOs
partial list
Founders,
Roundtable for a Customer Revolution
Thought Leaders
partial list
A Mentor's Story
Christina Kosmowski was a customer-centric manager and executive, leading her to SVP, Revenue Lifecycle Mgt, Salesforce, then CCO & VP, Head of Customer Marketing and Success, Slack.
"And I said, nobody is better suited to be a CEO than I am. I’ve been at the center of every single function in the company because I’m closest to the customer. And as I became CEO, I said that my value is never going to change." Christina Kosmowski, CEO, LogicMonitor
5.
Become a VISIONARY.
Landing a great CXO position requires that you communicate a compelling VISION to your new leadership and board.
You, your Peers, and Mentors—including Bill, Jeff and our Roundtable—will help co-create your Vision.
We're building an encyclopedia of knowledge through our Roundtable for a Customer Revolution Consortium—including 300+ pages of transcripts from our seminars with our founders and webinars. And we're constantly adding more.
You will leave the Pilot with your own, road-tested vision for your profession and a customized guide for how to get to your first C-level job.
Bill models one way to explain Customer-Led Growth
to three CEOs he hadn't meet before. (< 5 min)
Note their buy-in and enthusiasm.
6.
DRIVE CUSTOMER-LED GROWTH at your firm.
This will include:
– How to speak your Senior Leaders' languages (they're mostly different!).
– You'll have a specific plan to meet a critical growth objective at your firm.
– Develop your roadmap in collaboration with Jeff, Bill, and your Accelerator peers (it takes a village).
– Being to reorient from supporting silos to leading the charge to meet–even crush–the firm's most critical growth objectives.
These are the essence of Customer-Led Growth.
___________________
7.
Your TIMING for CUSTOMER-LED GROWTH ACCELERATION couldn't be better.
The current tech downturn is opening an historic opportunity for Customer Marketing and related Customer Engagement pros.
Traditional growth drivers—Marketing, Sales and Support—are becoming too inefficient. Boards and firm leaders are open to more efficient alternatives, like moving some budgets from Marketing to Evangelism, from Sales to Advocates, from Support to Community.
And morphing Customer Marketing to Customer-Led Growth.
The CUSTOMER-LED GROWTH ACCELERATOR: FAQs
Why a small pilot?
We could hardly call ourselves leaders and experts in CustomerX if we didn’t engage elite customers in co-creating an important new offering.
We're already co-creating the Pilot with selected Cathedral Builders. That’s why we’re inviting a limited number of carefully selected candidates (like you). And limiting the Pilot to just 12-14 max to keep it intimate.
Cost
The Pilot course is $500. When we launch the fully developed course in the Fall, the entry minimum will be $1500-$2000—making the Pilot a great value.
When Is It?
Our target start is mid-August, 2023. We'll have weekly seminars on 5 Thursdays in a row.
They will each run at least an hour, with flexibility to go 90 minutes depending on your questions. There will be a high degree of personal interaction. Every question will get an answer. Also, if you can’t make a particular session, everything will be recorded including transcripts.
If you send us questions in advance, we will answer them.
Your co-creation input
We'll ask you to send us the questions that are of most interest to you, related to the topic of the week so we can be sure to address them. We’ll also ask you to fill out surveys letting me know which parts of the course are interesting/helpful /relevant, and also the least useful, so we can fine-tune it.
We'll be assigning reasonable homework—particularly when addressing a critical objective for your firm (see above, #6).
And finally, if you get great results from the Pilot—which is our top goal—we'd love a testimonial from you so that other CustomerX Cathedral Builders can check out and join our Movement..
The Career Accelerator PILOT
A sprint of 5 Weekly 60-90 minute seminars + a Bonus Q&A seminar.
Fee: $500