Thorough, yet concise guides to engaging customers powerfully in the growth of your business.
Based on our groundbreaking research on Advanced Practices in Customer Advocacy and Engagement , this White Paper provides essential steps for creating a holistic customer strategy that creates successful customers, and leverages their success to attract new customers and retain existing ones, in a virtual circle of rapid growth.
Briefings on key aspects of harnessing the “hidden wealth” of your rock star customers to strengthen your brand and grow your business.
Bill’s HBR Series
Provocative, mind-expanding articles.