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eBook

Thorough, yet concise guides to engaging customers powerfully in the growth of your business.

Based on our groundbreaking research on Advanced Practices in Customer Advocacy and Engagement , this White Paper provides essential steps for creating a holistic customer strategy that creates successful customers, and leverages their success to attract new customers and retain existing ones, in a virtual circle of rapid growth.

Reports

Briefings on key aspects of harnessing the “hidden wealth” of your rock star customers to strengthen your brand and grow your business.

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c-suite
engaging-cio
microsoft-industry
creating-c-level
enlisting
level-4

turn-your-customers

Bill’s HBR Series

Provocative, mind-expanding articles.

marketing-is-dead
solvingfacebook
customer-reference-programs
turn-your-company
fivethingscustomers
turn-a-c-level

Case Studies

apptio
citrix
wendy
charlotte
scott