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Video Tips

High-impact tips to give your customer advocacy and engagement strategy an edge.

New! White Paper

Based on our groundbreaking research on Advanced Practices in Customer Advocacy and Engagement , this White Paper provides essential steps for creating a holistic customer strategy that creates successful customers, and leverages their success to attract new customers and retain existing ones, in a virtual circle of rapid growth.

Reports

Briefings on key aspects of harnessing the “hidden wealth” of your rock star customers to strengthen your brand and grow your business.

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“Bill’s ‘Marketing Is Dead’ article has had a profound impact on how the marketing leadership at SMART views the work I do.”
Deena Zenyk, Program Manager, Global Customer Advocacy Programs, SMART Technologies

Bill’s HBR Series

Provocative, mind-expanding articles.

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Case Studies

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Newsletter

Our Newsletter contains solutions to frequent issues and challenges our clients and community are encountering (and that you are likely encountering too).