New! White Paper

Based on our groundbreaking research on Advanced Practices in Customer Advocacy and Engagement , this White Paper provides essential steps for creating a holistic customer strategy that creates successful customers, and leverages their success to attract new customers and retain existing ones, in a virtual circle of rapid growth.


Briefings on key aspects of harnessing the “hidden wealth” of your rock star customers to strengthen your brand and grow your business.

“Bill’s ‘Marketing Is Dead’ article has had a profound impact on how the marketing leadership at SMART views the work I do.”
Deena Zenyk, Program Manager, Global Customer Advocacy Programs, SMART Technologies

Bill’s HBR Series

Provocative, mind-expanding articles.

Case Studies


Our Newsletter contains solutions to frequent issues and challenges our clients and community are encountering (and that you are likely encountering too).