“We work with successful leaders who believe
Your business can create MUCH MORE value for customers.
And your customers can create MUCH MORE growth for the business.
We know more about this than anyone.
What do we mean that “Customers can create MUCH MORE growth for the business”?
Customers could be CRUSHING
your critical growth objectives
Like Go-To-Market, Retention, Acquisition, etc:
Go to Market 
OnePlus's customer community co-created and evangelized OnePlus’s first phone. Result: 1st yr revenue of $330M, with minimal marketing spend.
Retention 
SAS Canada's "Customer Champions" fully restored seriously declining retention rates from mid- to low-80% to mid-90s—no marketing needed.
Acquisition 
Early Salesforce customers "closed" 80% of prospects at live events, simply by talking to them—no sales pitch required.
Costs 
Microsoft’s "MVP" customers cut support costs by $100s M—and improved support satisfaction scores.
Market Share 
In its first 2 years, Zoom spent $0 on marketing. Instead CEO Eric Yuan built a foundation of natural customer advocates. Today, Zoom’s market share exceeds all competitors combined.
Branding
In its first 2 years, Zoom spent $0 on marketing. Instead CEO Eric Yuan built a foundation of natural customer advocates. Today, Zoom’s market share exceeds all competitors combined.
What keeps your customers from making dramatic impacts on critical growth objectives?
X Your organization lacks caring, personal bonds with customers.
X Leadership expects Marketing, Sales, Product teams, Customer Success to meet growth objectives. But customers-at-risk would rather hear from other customers like them.
In other words
You’re Fighting Human Nature
of your Customers and Employees who serve them.
Vision
for working WITH Human Nature.
Establish strong emotional bonds with customers.
Get great at connecting customers in ways they like.
These turn customers into…
Your Superpower for Growth
Plan
Start connecting customers right away to impact and crush growth objectives. Here’s how we can help.
Customizations include Advisory, internal Workshops, external Roundtables, and Research.
The
Start Now!
Sprint
120 days to a
Customer-Led
Enterprise
Implement with
Cathedral
Builders
Dare to be
Legendary
Why wait? The customer base of a viable firm has 30% or more promoters or loyal customers.
Instead of focusing on detractors, why not connect the promoters who already love you into critical growth challenges?
The CEO’s best leverage point is to build emotional bonds with customers and employees.
That requires a purpose that’s about improving customers lives in some significant way–and then living it.
That’s the foundation for realizing immense customer value.
Your customer-impacting employees should see the bigger picture of:
Living the purpose of the business.
Engaging and connecting your best customers to meet and crush strategic objectives.
Rather than subordinate great customers to traditional marketing and sales motions.
A new offering for companies who want to become legendary—to create a legacy like Nike, Apple, Vanguard…
I Can Help You…
Unlock the immense potential of your firm to create MUCH MORE VALUE for customers, and of your customers to create MUCH MORE VALUE for the business.
Bill is a pioneer of the 21st Century Customer Relationship.
- Created the categories of Customer Advocacy and Engagement and the metric, Return on Relationship—which form the foundation for Customer Marketing.
- Built a global community around these concepts, including Apple, Microsoft, Marketo, HubSpot, AWS, CA Technologies, SAS, Subaru Of America and others.
- Widely published. Multiple times with Harvard Business Review including his book, The Hidden Wealth of Customers and 20+ articles with HBR.
- Founded longest running (16 years), most respected customer engagement conference in the world, the Summit on Customer Engagement.
- Co-founded the Roundtable for a Customer Revolution during the pandemic, with an elite group of senior leaders in tech, to reinvent the customer relationship from the ground up. Read more.
Bill Lee
A passion for simplifying business and unlocking customer potential.
Clients Include...
