Bill Lee
Bill pioneered customer-led growth.
His firm, the Center for Customer Engagement, provides strategic consulting, advisory and educational services to both senior leaders and boards, as well as lead implementers in customer marketing, customer success and related customer engagement.
To his B2B clients, I've always brought a unique understanding of their B2B customers—having been one myself. I was a production controller for a manufacturer, a vp of operations for a commercial developer, and an official in the Pentagon, Office of the Secretary of Defense.
With his background, Bill is better equipped than anyone to help firms make this transition.
Visionary
Since 2002, Bill created the categories of Customer Advocacy and Engagement and the metric, Return on Relationship™--the foundations for Customer Marketing and Customer-led Growth—which he professionalized.
He founded the Center for Customer Engagement, and built a global community around these concepts, including Apple, Adobe, Amerisource Bergen , AWS, CA Technologies, Box, HubSpot, Marketo, Palo Alto Networks, SAS, Subaru of America and dozens more, using Bill's educational, research and advisory and consulting services.
SELECTED CLIENTS


WHAT PEOPLE SAY
Strategist

Bill is widely published. Harvard Business Review has published 20+ articles by him plus the seminal book on customer-led growth—The Hidden Wealth of Customers—which established customers as the firm's most important growth resource. Other publishers include The Wall Street Journal, Oxford University Press, Forbes, Organizational Dynamics and others.
Educator, Community Builder
Bill built the longest running (17 years), most respected conference on customer engagement and advocacy in the world, the Summit on Customer Engagement, held yearly in Silicon Valley.
Creator of the Future
ROUNDTABLE FOR A
CUSTOMER REVOLUTION

In 2020, Bill and Jeff Ernst, CEO of SlapFive formed a Roundtable of titans of customer centricity + business success. Our topic: the current state of the customer relationship.
We found the appetite for dramatic change so great that we called ourselves the Roundtable for a Customer Revolution. That appetite for change is accelerating in 2022 with the tech crash and emphasis on cost in the face of persistant inefficiences in Marketing, Sales and Support—plus their inability to scale. Can customers carry some of the load?
Our Roundtable generated 14 hours of transcripts, supplementary research, a webinar series, additional roundtables including one for CEOs, along with ongoing
Our objective: to provide the best possible learning and strategies for CEOs and boards—as well as their implementation teams—to engage their best customers to radically improve the impact of marketing, sales, support and related functions, and cut their costs significantly—in other words, achieve customer-led growth