Robust growth in the 2020's requires:
Natural customer advocates.
Engaged employees.
Thinking like a startup.
Reap the rewards...
Your customers will meet–and often CRUSH–your critical growth objectives.
Like these did.
What stops your customers from crushing growth objectives?
You're Fighting Human Nature.
- KPIs conflict with customer needs.
- Employees–who aren't peers of customers–struggle to establish empathy and trust.
- Hyperconnected customers avoid traditional Marketing, Sales, Support and other silos as irrelevant.
Today’s customers prefer to connect with other customers like them–the foundation of customer-led growth.
Bill Lee knows more about this than anyone.
Bill Lee can help.


"Bill is a pioneer of the 21st century customer relationship." Chris Adlard, co-founder & co-author, The Customer Catalyst
"Bill's innovative frameworks are critical for today’s C-suites." Don Peppers, author, pioneer of 1-to-1 marketing
Bill created the categories of Customer Advocacy and Customer Engagement and the metric, Return on Relationship™—the foundations of Customer Marketing and Customer-Led Growth.
He built a global community around these concepts, including Apple, Microsoft, Adobe, Box, Marketo, HubSpot, Palo Alto Networks, AWS, SAS, Siemens, Subaru of America and dozens of others using our educational, research, consulting and advisory services.
HBR articles include: Marketing is Dead, Things Customers Can Do Better Than You, The Right Way to Hire Your Customers and more.
Founded longest running (16 years), most respected customer engagement conference in the world, the Summit on Customer Engagement, held in Silicon Valley.
ROUNDTABLE for a CUSTOMER REVOLUTION
In the 2020s, it’s become clear that customer-led growth is no longer a “nice to have.” The inefficiencies and frustrations of traditional silos like Marketing, Sales and Support make customer-led growth essential—a “got to have.”
Leveraging his 20-year reputation and relationships as the founder of customer-led growth, Bill co-founded the Roundtable for a Customer Revolution—an ongoing, expanding consortium of the best minds and leaders in technology. Our mission is providing peerless resources to make this transition.
What Founders Say
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Testimonials
The Vision
Customers want to connect with other customers and employee experts.
Get great at connecting your ACI customers to meet–even crush–growth objectives.

ADVOCACY
Traditional marketing and Sales are dying. You need customers who provide natural advocacy, word of mouth, evangelism: Customers who create an ongoing movement in your market.
IDEAS & INNOVATION
Your best resource for strategy? Strategic customers. For innovation? Innovative customers. The notion that customers can't provide such input is another common misconception about human potential.
CUSTOMER OUTCOMES
Customers struggling with adoption, expansion or renewal in the post-sale often want to connect with other customers like them to "show them the ropes"—just like buyers do in the pre-sale. You want a customer base that excels at that.
The Plan
You can start connecting customers right away to impact and crush critical growth objectives.
Here’s how we can help. Customizations include Advisory, internal Workshops, external Roundtables, and Research.
The
Start Now!
Sprint
120 days to a
Customer-Led
Enterprise
Implement with
Cathedral
Builders
Dare to be
Legendary
Why wait? The customer base of a viable firm has 30% or more promoters or loyal customers.
Instead of focusing on detractors, why not insert your promoters–who already love you–into critical growth challenges?
The CEO’s best leverage point is to build emotional bonds with customers and employees.
That requires a purpose that’s about improving customers lives in some significant way–and then living that purpose.
That’s the foundation for unlocking immense customer value.
Your customer-impacting employees should see the bigger picture of:
Living the purpose of the business.
Engaging and connecting your best customers to meet and crush strategic objectives.
Rather than subordinate your best customers to traditional marketing and sales motions.
A new offering for companies who want to become legendary—to create a legacy like Nike, Apple, Vanguard…
The Plan
You can start connecting customers right away to impact and crush critical growth objectives.
Here’s how we can help. Customizations include Advisory, internal Workshops, external Roundtables, and Research.
The Start Now! Sprint
Why wait? The customer base of a viable firm has 30% or more promoters or loyal customers.
Instead of focusing on detractors, why not insert your promoters–who already love you–into critical growth challenges?
120 days to a Customer-Led Enterprise
The CEO’s best leverage point is to build emotional bonds with customers and employees.
That requires a purpose that’s about improving customers lives in some significant way–and then living that purpose.
That’s the foundation for unlocking immense customer value.
Implement with Cathedral Builders
Your customer-impacting employees should see the bigger picture of:
Living the purpose of the business.
Engaging and connecting your best customers to meet and crush strategic objectives.
Rather than subordinate your best customers to traditional marketing and sales motions.
Dare to be Legendary
A new offering for companies who want to become legendary—to create a legacy like Nike, Apple, Vanguard…